Can someone understand the first useful action without an explanation?
START WITH THE ENTRY POINT.Web Innovation Labs / FIELD NOTE 06
Give a new idea room to connect.
A web studio exploring how useful ideas become clear, connected experiences.
Explore the idea ↓LAB
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Three questions for the next experiment
Does the interface explain what changed after an action?
MAKE THE RESPONSE VISIBLE.Can a person recover their place after a distraction?
DESIGN FOR THE REAL DAY.Questions for an open web
A web product is a sequence of decisions made visible through language and interaction.
Who is arriving?
Use words that match the visitor’s intent.
What should stand out?
Give priority to information that changes the next decision.
Where does the path go?
Make the destination and the way back equally understandable.